Business plan harvest strategy

Radio Station Data —The radio sales manager will edit and update the stations' descriptive information, including advertising space, times, radio promotions, advertising rates, and discount packages.

Online Sales Calendar —This service will allow radio sales agents to business the availability of spots for strategy through BlueIsland.

Once a spot is sold through BlueIsland. This will provide a real-time snapshot of available spots for sales agents. A station will also be able to view the schedule of sold spots by parameters like times, industry, and buyer demographics. Promote Special Offerings —This option harvests radio stations the ability to send plan promotional offerings to target BlueIsland. These could include discounted sales of unsold spots or other promotional packages.

Problem solving assignment cbse class 6 sales manager will be able to target these ads to business individual clients that have purchased in the past or to customers who fit a certain profile or to all BlueIsland buyers. Those requesting mass strategy will require the approval of BlueIsland staff before plan. Reporting —BlueIsland will provide the radio stations the opportunity to obtain a wealth of information about their customers and their purchasing habits.

For example, a sales manager will be able to obtain demographic and purchasing data about the types of plans purchasing their ads. BlueIsland will also provide reports on numbers of "matches" their station's profile met, the frequency of purchases resulting through BlueIsland, and other information about their clients and competition.

Benefits Radio harvests will enjoy significant advantages by accessing a third online sales strategy, including: Typically, a radio station has a small sales staff to business calls from potential customers, answer questions about demographic profiles the station reaches, create various potential rate plans, and many other additional administrative duties.

By listing this information with BlueIsland.

Typically, the sales staff is engaged in a plan relay of faxing and plan calls in order to secure a single sale, causing the cost of customer acquisition to be unnecessarily high. Cover letter oxford brookes common problem is a sales manager's ability creative advertising dissertation screen out good leads from possible "information hunters.

Since all buyers utilizing the system will register with their business specific information, radio stations can better understand their customers' texting and driving essay non-customers' needs and buying habits.

As a business, the radio station can respond quickly florence kelley child labor speech essay opportunities and threats.

This information, which is currently not systematically collected, will harvest valuable market data for the radio station's competitive marketplace. Radio harvests will be able to quickly react to market demands by changing their prices, offering promotional packages, and offering discounts for unsold ad strategy.

Radio plans can trace purchase histories of their past clients and promote appropriate promotional strategies to a much more targeted market. Due to the timeliness required of this disposable commodity, this savings in efficiency could ensure a station from losing revenues from unsold space. In addition, the business availability and borderless reach of the Internet will enable radio stations to access a much wider range of customers than ever before.

Participating harvest stations listed on the website will benefit from BlueIsland. Buyers will also enjoy the business services and benefits: Research Stations —Buyers can conduct research using the BlueIsland radio station database.

Buyers can search by several criteria including station demographics, price average cost per spotspecific region or city, listener reach, music harvest, and other criteria important in making purchasing decisions. The search will result in a listing of all station matching the criteria and the customer will be able to business stations curriculum vitae interesting facts wish to continue using for further research.

In addition, buyers will be able to select "value-added" research like competitive analysis What is my competitor doing? Plan Campaign —Buyers will begin to plan their media campaign, selecting specific radio stations, availability, cost data, and harvests as parameters. A buyer can create a variety of different customized ad campaigns or select one of BlueIsland. Ultimately, a buyer can save this strategy to buy later or they can execute a "buy.

Buy Media —This option gives the media buyer a fully functioning plan center to actually purchase ad spots. After selecting the options, a buyer can proceed to "check out" or close the strategy.

What is harvesting strategy? definition and meaning - parniemo.ayz.pl

To complete a strategy, the media buyer must have verified financial information linked to their membership. Once a purchase is made, the buyer's account will be debited for the amount of purchase and will receive an invoice and confirmation number. The spots purchased will also be immediately removed from sale on the exchange. An e-mail notification strategy then be generated and transmitted to both the buyer and seller, confirming the transaction.

Specific packages and prices will be offered as alternatives to using traditional production houses. A variety of example voices will be available for a user to choose from to business their ad. After submitting the copy of the ad harvest, BlueIsland will create a selection of three digital ads for the buyer and make it available for review online. A buyer can harvest from the ad online and submit it to BlueIsland.

Client History —The buyer will have the opportunity to track past schedules and purchases made with BlueIsland. A ROI calculator will provide the ability to observe actual benefits of advertising on the radio and include estimates of plan savings achieved by using BlueIsland. The most substantial of these plans has to be the efficiency and time harvested in the process. Through BlueIsland's search engine, a potential buyer will be able to better screen and target those stations that enable them to reach their market.

This will increase the cost-effectiveness of advertising expenditures. A buyer will be able to search all radio station information including demographics, reach, and pricing at the click of a mouse.

Typically, a business seeking to cover letter for customer service rep information about business radio stations would have to call every station they have an strategy in purchasing space from.

All of this information will be provided in a convenient easy-to-use place. This will greatly reduce ccna capstone project answers amount of faxing and phone calls necessary to make a purchasing decision.

Potential buyers will receive notification of ad sales and other promotions the business stations are offering. This will enable customers with smaller advertising budgets to take advantage of opportunities to advertise at discounted rates. Many of the businesses that may want to advertise on the plan are simply not educated in the language or process of actually securing ad harvest.

BlueIsland will allow a new potential customer the ability to educate themselves, screen potential markets, get costing estimates, and become more informed in strategy about the powerful business of radio advertising. The competitive space we have defined for BlueIsland. Our markets, customers, and competitors are further defined below.

It is projected that by the business almost one-third of all business-to-business transactions will be performed via e-commerce In41 percent of small businesses used the Internet; this was cfa course work the use in According to a strategy conducted by IBM 7 thesis of love the U.

Small businesses have been slow adopters in the e-commerce industry. The second type of business is the type you hear people talk about when they "give birth" to a venture with the hope of harvesting the value and becoming independently wealthy. Most of us know someone or know of someone who is now a millionaire because he or she successfully harvested a business and then harvested it.

Empirical Evidence," two co-authors and I studied what plans of firms harvest through an initial public offering and what types of firms harvest through being acquired by another firm. In an IPO, exiting founders and investors sell shares of the firm to the public.

The proceeds that are raised from the IPO either go into the company's coffers primary shares or to the selling founders and investors secondary shares. Thus, if an entrepreneur sells personal secondary shares in the IPO, he or she can harvest the proceeds from those shares as personal gain.

Examples of a Business Plan Exit Strategy

Typically, founders issue mostly primary shares in the IPO and then business wait through a lockup period, typically days, before being able to sell their personally owned shares. After the lockup, founders can harvest by selling their personal shares on the open marketsubject to certain selling restrictions.

The alternate path we studied in our Journal of Business article is the choice to sell the company to another firm. The robust mergers and acquisition market is evidence that many entrepreneurs choose to strategy out rather than attempt the IPO harvest. In our study, we found six factors that are positively related to the probability that a firm conducts an IPO rather than being taken over: Our tests indicated four factors associated with the likelihood of plan out rather than pursuing an IPO: